When working with business owners, the very first step we talk about is strategy. I ask questions such as:
What business model are you using?
Do you feel that you are getting the awareness you deserve?
What sort of planning are you taking to reach short and long term objectives?
The strategic planning is a fundamental step in building a memorable brand.
When business owners launch their companies they forget about their story. They do not share it or they elaborate a fictitious one for the sake of landing consumers. I like to focus on studying the business true story and transform that into a memorable experience.
My storytelling approach focuses on:
Generating a creative view of the company’s current background
Elaborating unique selling points that serve as guideline for content generation
Generating a visual look and feel of the story (Photos, Videos, Animations)
During my latest studies a (BA in Media Management), I came to the conclusion that companies need psychographic analysis of their target audiences. This is crucial for effective branding. Demographics alone are not sufficient background to reach a desirable market. Therefore, I studied psychographics to help segment businesses audiences in the following dimensions:
These dimensions are important in digital advertising, in fact, Facebook Ad Manager allows you target people on a psychographic perspective. I offer businesses an opportunity to generate this information.